Ten things accountants should never do with social media

Share this content
38

If you are the sort of accountant who has no interest in social media then please don’t bother reading this article, explains Mark Lee. It’s not for you. It’s for those accountants who have been experimenting with social media. Indeed, it will be of special value to accountants who have been disappointed by their experiences.

You will not be alone if you started out with unrealistic expectations, or misunderstood how social media works. Do let us know in the comments below.

I have been enjoying my use of social media for some years now. And I’ve been writing and speaking about accountants’ use of social media for almost as long. A little while back I was described as “probably the most socially networked accountant in the UK”. I remain very active.

Here then are 10 things I suggest that accountants should never do...

Register with AccountingWEB to read the rest of the article, which includes:

  • 1. Do not expect very much to happen without a plan
  • 2. Do not expect to win new clients quickly
  • 3. Do not assume anyone is interested in your practice on social media
  • 4. Do not believe what you read in the general media
  • 5. Do not believe everything that social media ‘experts’ tell you
  • 6. Do not chase random followers all over the world
  • 7. Do not focus on broadcasting promotional messages
  • 8. Do not forget how much time social media can consume
  • 9. Do not ‘outsource’ your social media activity
  • 10. Do not confuse social media metrics with what really matters

Please Login or Register to read the full article

Replies

Please login or register to join the discussion.

20th May 2013 15:33

Well timed!
This is exactly what I was looking for.

Thank you.

Thanks (1)
avatar
21st May 2013 11:59

Valuable what not to do's

Helpful comments for me (a marketing assistant within a firm of accountants) to consider when posting updates in the future. Thank you.

Thanks (1)
By cathyne
21st May 2013 12:20

I was sceptical

And I probably still am. Mark you are so right to bring us all back down to earth, as I don't believe social media is the new quick marketing fix. I do believe it is one of a number of useful tools within the big marketing strategy picture.  I write as one who is starting up from scratch. I have to keep a strict eye on the money, and make sure that not a penny is wasted, particularly on fruitless advertising.

Thanks (1)
21st May 2013 12:27

Cheers @cathyne

The thing is that some people see social media as a low/zero cost approach to advertising so it's tempting when money is tight.  BUT what really counts is whether the time you spend on social media would be more productive if invested on more focused and targetted forms of marketing.

Mark

Thanks (0)

A very good article!

An excellent article, Mark - well done.

I would add to this article, that social media used as part of your networking strategy can be a real winner. 

Of course, this feeds into point number 1 - have a plan. If you don't have a plan for how you will generate work via your network and networking activity, adding social media into the mix is not going to help. In fact, it will make it worse, as it will be another interesting way to waste time.

The questions you want to ask are simple:

1) Who do I need to meet to win new clients?

2) Who are the people who are well connected to my ideal client?

3) What is an easy way to meet these people? (This is where social media can be really helpful)

4) How will I take the contact offline when I meet them online?

 

Thanks (0)
avatar
11th Jun 2013 21:41

Help on accounting treatment

Dear all,

Please could someone suggest the correct accounting treatment to the following question:

1. Company A is a charity which is not subject to Corporation Tax.

2. Company A decides to provide £10,000 to individual(s) and/or other organization(s) to run a  charitable project which is relevant and beneficial to Company A.

3. This project may run over several financial year. There is no time restriction to complete the project.

4. All unused grant on completion of the project are to be returned to Company A.

5. Questions:-  With the possibility of unused grant being returned to Company A on the completion of the project, what is the best way to show the 'Grant Given' in the Profit and Loss account ?

MY VIEW:  Based on the concept of prudence I would assume that the entire £10,000 should be declared and written off as a cost in the year of the outlay even if the project runs over a few years. This argument is strengthend by the fact that as there is no time constraint on project completion it is impossible to distribute the writeoff of the expenses into various financial years.

My concern is when at the completion of the project there is a residue of unspent funds of say £1000 which is to be returned to the coffer of Company A. How does this 'incoming funds' be treated based on the above?

To add another complexity into the foregoing hypothesis let us suppose Company A offers £10,000 of grant every year for a different project. Let us suppose we are in year 3 since the inception of the first grant, and at year 3, the first project comes to a completion with a residue of £1,000. In other words, bearing in mind that as there is an outlay of £10,000 Grant Given in Year 3, could or should the £1,000 returning grant be setoff against the third-year-Grant which would result in a net outlay of £9,000 being shown in the Profit and Loss account? Or should the returned grant be shown separately as a concept of an income as part of the incoming resources - this idea appears to be incorrect as it is not an 'real incoming resources' or could it actually be defined as such ?

Please could anyone shed some light and discuss what is the best way to treat the initial outlay of the grant, how to treat the returned grant, should there be a setoff between the returned earlier grant against subsequent grant for totally different projects, should there be a distribution of each grant outlays (would be impossible to do without knowing the duration of the life of the project unless some Einstein on here has cracked the problem of time-travel) ?

Thank you.

Cowboy Accountant.

11 June 2013

 

 

 

 

 

 

 

Thanks (0)
By Locutus
13th Jun 2013 14:44

@ Cowboy Accountant

This is the wrong place to ask a question.  Try re-posting it in "Any Answers".

Thanks (1)
14th Jun 2013 16:15

This is very interesting as it was just today that I decided to give Twitter a go.

@johnlharris65 if you want to have a look.

I think I have already fallen into the trap of getting a bit too excited with followers etc.

If anyone has any more tips and advice that would be wonderful.

Thanks (0)
14th Jun 2013 17:36

More tips and advice

j.harris wrote:

If anyone has any more tips and advice that would be wonderful.

Hi John

You'll find loads more tips and advice for accountants wanting to use twitter here.

Mark

Thanks (0)
avatar
02nd Apr 2014 12:03

how to get followers on pinterest
We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work.
how to get followers on pinterest

Thanks (0)
avatar
By Albertd
29th Nov 2014 16:13

Buy Instagram Followers

Click a site and to find a practical solution for increasing the number of Instagram followers by spending a bit.

Thanks (0)
avatar
09th Dec 2014 02:14

Hello there! This is excellent and great. Interesting and full of valuable information. Its content are briefly explain. Thanks for sharing this. Keep it up. Looking forward for more.

buy soundcloud followers

increase soundcloud comments

Thanks (0)
avatar
By warden
17th Dec 2014 01:45

This is such a great article. I gain so much knowledge on it. Thanks for sharing. Keep it up.

increase soundcloud comments

Thanks (0)
avatar
20th Dec 2014 01:26

Recruitment and networking through linkedin is obviously increasing and in the coming years, the social media world will continually advance in functionality. Mobile technology will play a part aswell especially as mobile and social commerce will undoubtedly be very huge in the future. By the way try this, purchase soundcloud comments

Thanks (0)

Thanks for the topic!

I've really learn a lot on this site what are do's and dont's accountants should know about posting in social media. Thumbs up for the writer. Well done on this topic. Also learn how to Get Real Social Media Services here.

Thanks (0)
avatar
By seppuku
09th Jan 2015 03:54

Good day! This is excellent and great. Interesting and full of valuable information. Its content are very well explain. Accountants should be aware about the things that they should never do with social media.Thanks for sharing this. Keep it up. Looking forward for more. Be with us here to buy active soundcloud followers

Thanks (0)
avatar
By dayie
12th Jan 2015 05:07

Right even if your a accountants you should be explore the world of social media. Otherwise be with us here to Buy Datpiff Plays

Thanks (0)
avatar
14th Jan 2015 06:19

Thanks for the tips it's very useful. I'll surely be back here to check some updates.
Check this out to Purchase Reverb Services

Thanks (0)
avatar
14th Jan 2015 10:33

hello

very nice page! pls keep posting such interesting topics!

http://www.gainmoresocial.org/buy-pinterest-followers/

Thanks (0)
avatar
19th Jan 2015 01:27

Hello Good Day!

this is such a wonderful article. keep up the good work!

check this out--> Buy Targeted Youtube Subscribers

Thanks (0)
avatar
By quennix
23rd Jan 2015 12:35

Great!

This blog is great! It has a lot to help especially those who have accounting fields. Nice idea and resourceful one. Try to check this out -->get soundcloud plays

Thanks!

Thanks (0)
avatar
By kikoy
10th Jun 2015 05:08

Cool

Such a nice job! very resourceful and informative!

buy instagram followers

Thanks (0)
avatar
17th Jun 2015 03:12

Great article. This is helpful to me. Thank you for posting! Will be expecting more from you and keep it up. :)

 

buy soundcloud followers

Thanks (0)
avatar
25th Jun 2015 02:31

Thank you for posting! Will be expecting more from you and keep it up. :)

buy soundcloud followers

Thanks (0)
avatar
By laarns
30th Jun 2015 09:13

Thanks for sharing this such informative post.

<a href="http://soundcloudexperts.com/buy-soundcloud-comments/">increase soundcloud comments</a>

Thanks (0)
avatar
30th Jul 2015 07:23

Great !

Very helpful information listed on the article ! Thanks !

 

buy soundcloud plays

Thanks (0)
avatar
By Saitan
02nd Sep 2015 14:22

I came across a lot of intriguing factors because of this website. Phen375

Thanks (0)
avatar
27th Oct 2015 09:04

Nice site to know more valuable information.

Catering Services in West Mambalam

Thanks (0)
avatar
By qwer23
14th Nov 2015 14:35

Well you are so good to have moviestarplanet hack from the generators here.

Thanks (0)
avatar
By tex123
15th Nov 2015 18:40

itunes codes

The very funny and interesting site itunes gift cards to get online unlimited generatoir codes and gift card for music,songs,videos,apple apps than click here

Thanks (0)
avatar
11th Feb 2016 15:44

Thanks for sharing this one

Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up.  Buy Google Plus Followers

Thanks (0)
avatar
29th Feb 2016 13:14

Wow VigRX Plus works the best

Wow VigRX Plus works the best to get hard rock erection in men

Thanks (0)
avatar
24th Mar 2016 13:17

Game tools
Today in most of the nation of the world, the most used applications are social media that is WhatsApp, viber, Facebook etc. these are the best means of communication now a days. These 10 things will never try to use in these media.

http://8ballpoolhack.net/

Thanks (0)
avatar
24th Mar 2016 13:20

Social media is a place which people use to feel fresh and free of their hectic routine so this kind of business activity should not used in social media.

boombeachhacktool

Thanks (0)
avatar
26th Mar 2016 12:43

It is how many people can do and how they can work on the memory foam mattress topper and on social media.

Thanks (0)
avatar
15th Apr 2016 19:25

Games
This site is best in providing the best games about different flags and countries. I must want to play it all.

copaamerica.live/

Thanks (0)
avatar
15th Apr 2016 19:26

Gamign tools

In order to create a healthy relationship, both men and women have to avoid these differences among them.

https://wimbledonlive.net/

Thanks (0)