If you are the sort of accountant who has no interest in social media then please don’t bother reading this article, explains Mark Lee. It’s not for you. It’s for those accountants who have been experimenting with social media. Indeed, it will be of special value to accountants who have been disappointed by their experiences.
You will not be alone if you started out with unrealistic expectations, or misunderstood how social media works. Do let us know in the comments below.
I have been enjoying my use of social media for some years now. And I’ve been writing and speaking about accountants’ use of social media for almost as long. A little while back I was described as “probably the most socially networked accountant in the UK”. I remain very active.
Here then are 10 things I suggest that accountants should never do...
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- 1. Do not expect very much to happen without a plan
- 2. Do not expect to win new clients quickly
- 3. Do not assume anyone is interested in your practice on social media
- 4. Do not believe what you read in the general media
- 5. Do not believe everything that social media ‘experts’ tell you
- 6. Do not chase random followers all over the world
- 7. Do not focus on broadcasting promotional messages
- 8. Do not forget how much time social media can consume
- 9. Do not ‘outsource’ your social media activity
- 10. Do not confuse social media metrics with what really matters