Business is tough at the moment, but monitoring your sales leads carefully can produce excellent results, says Liz Jackson, entrepreneur and star of the The Secret Millionaire.
While it’s a well known fact that businesses are under considerable economic pressure at the moment, this doesn’t necessarily reflect on your ability to find new business during the downturn. The work is there; you just have to use a highly targeted approach - and that’s where sales leads come in.
Sales leads can be generated through many different channels, including telemarketing, direct marketing and e-shots. Leads and sales are inextricably linked and it is essential that all of your various approaches are co-ordinated and convey the same message.
This allows you to tell a story about you...