Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
In an ideal world you would simply set yourself up as an accountant, tell a few people that’s what you are doing and then new clients would find you. But that’s just fanciful. Yet it’s clear from the repeated questions in Any Answers that some people have started in practice without thinking through how they are going to market themselves.
In the first part of this series I set out 14 marketing ideas that are likely to be the most fruitful and cost-effective for start-up accountancy practices.
In this follow-up article I am debunking some other popular suggestions and explaining why you probably won’t find them as worthy of your time and money as those on the first list. In my view the ideas below are typically overrated and distracting especially for start-up practices. I am sure plenty of marketing experts would want to disagree, but what matters are the experiences of start-up accountancy firms so do share these in the comments section below.
The final part of this series will...