Top tips for hosting client events

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SWATUK Limited's Vicki Banthorpe explains how to use events to effectively market your firm.

Organising events can be a very effective part of a firm’s marketing strategy, if organised well, promoted extensively and followed up in a timely manner. Below are some handy hints to help you through the process.

What are your objectives for the event?

Organising any event, be it a seminar, social occasion or launching a new service, can be very time consuming and costly. Ensure that the event is the best method of promoting your firm, or its services, before you start this process.

Key objectives to set could include:

a)    What is the aim of the event?

  • Providing topical information, e.g. Budget breakfasts, tax planning strategy days.
  • Deve...

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