Many accounting firms appear to be getting to grips with marketing of all kinds, from social media to more traditional email bulletins and asserting their expertise.
But one area that particularly smaller firms could be more proficient in and holds many “powerful” opportunities is video marketing.
Linked to video marketing is also the second most popular search engine next to, and owned by, Google: YouTube, meaning even a presence on such a site could be good for your online marketing strategy.
Firms who have already realised this include not only bigger names such as Bishop Fleming and Grant Thornton, but also smaller entities like Gordons Knight.
The latter has embraced multimedia and uses online tools to offer free, five-minute coaching via email, fortnightly webinars and...