Mark Lee interviews Nick Jervis, a non-practising solicitor about how accountants can use their websites for lead generation.
ML: Hi Nick. How did your interest in this area develop?
NJ: It is based on my experience of being a professional service provider when I was a solicitor, and then, since 2003, my experience of working with accountants and other professional service providers to help them generate leads. I know that if you ask accountants whether they would rather spend their time marketing their services or providing their services, 99 out of every 100 will choose the latter. I was obviously in the odd one because I enjoyed the marketing so much I stopped practising law.
ML: I agree Nick. The vast majority of accountants would much rather be looking after their clients rather than running around trying to find their next batch of new clients.
NJ: The beauty of the internet, in terms of lead generation, is that...