I recently happened to be looking back at my blog posts on AccountingWEB, and stumbled across a post I wrote 18 months ago - What clients (really) want; which set me thinking, explains Heather Townsend.
In that time I’ve noticed a shift in the mindset of accountants regarding social media. More and more partners in firms (large and small) are telling me that to still be in the game, you now have to be on social media. Does this shift in the mindset of accountants equate to a shift in what clients (really) want as well?
As I noticed 18 months ago in my article, at a very simple level, what every client wants is very fairly similar and this hasn’t changed.