Mark Lee considers what accountants in practice might be able to learn from the apparently “bumbling” mayor of London.
Boris Johnson, the mayor of London, recently admitted that his “colourful” style is a deliberate ploy he uses to get attention.
In an interview with the American TV channel CNBC he indicated that his bumbling self-deprecating persona is part of an attempt to be noticed and remembered by people who are bored by conventional politicians.
Boris is clearly more memorable and more likeable than most other British politicians these days. His personal qualities, including his bumbling style, clearly make him stand out whatever we may think of his policies and politics.
At the other extreme I recall John Major being defined by ‘Spitting Image’ (a satirical TV show) as a very grey and boring politician.
Are you memorable or boring? What personal qualities do you have that make clients like you? Are you referable? By which I mean, do the people you meet, whether at networking events or elsewhere, remember you and feel comfortable referring their clients and contacts to you?
In the CNBC interview Boris said..