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its about finding the right way for each individual client, mostly phone calls and texts are the best, but we use email, texts, whatsapp, facebook, viber etc, you have to find the best way for each client.
Some for example do their emails at 1am, I never get emails on a saturday, often do on a sunday afternoon.
However even in the days of snail mail we used to get a 30-40% response rate - clients just ignore stuff and expect it will be dealt with
Thanks for responding to my article and for making that last point. Some people can be pretty unresponsive. Unfortunately this wastes time making multiple attempts.
With texts. whatsapp, facebook etc I am interested how do you keep a record on clients file (either manual or electronic) for future reference or in case you get sued for what has been said?
LOL, so far no one has tried to sue me for asking if they can send me a missing bank statement, or asking them to call into the office!
no one would use whatsapp etc for giving in depth tax advice
Good question. The financial services industry struggled with the question of archiving for years. I think there are service providers out there who solved that problem. That solution probably works for e-mail. Social media is likely to be a much bigger problem.
Extract above
'According to the Raticati Group, the average number of business emails we receive is 91 per day. The average user is sending out 40 themselves. The open rate for emails received overall is 30.6%'
Sounds about right. Great article, I may need to advise someone of this in the near future, good timing Bryce.
Thanks for finding that statistic valuable. There's lots of that kind of data out there. (A Google search on e-mail statistics should yield plenty.) They go into how many are opened, by type (political, professional, sales, marketing). The data is out there!
Glad it helped. There's lots of statistical data on e-mail. You can easily search for it on the Internet. You can learn about effectiveness, open rates, etc. for professional e-mails, marketing or sales, political ones, etc.
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