Nicola Draper unveils the secrets of crafting an effective press release that will get press coverage for your firm.
A well crafted press release, if picked up by the media, can be worth its weight in gold in terms of publicity for your firm. Not for nothing do the top accountancy firms have huge dedicated press departments churning out regular releases. Since accountants typically don't have much experience of writing in this way, this article will offer some handy hints for those looking to create their own press releases.
- Have a story as the basis of your press release – i.e. something that is newsworthy. It can be a comment on something that has happened, such as a tax increase (if you act very fast), but make sure it’s something relevant and up to date.