Review: Strategy

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Title:Strategy ' A Step-by-Step Approach to the Development and Presentation of World Class Business Strategy

Author:Mark Daniell

Reviewer: Dr Jeff Wooller

Publisher:Palgrave Macmillan

Price: 25

ISBN: 1-4039-4288-9

Strategy is the first book from a leading strategy consultant that takes the reader through a practical step-by-step approach to the development and presentation of a world-class strategy.

Mark Daniell has an impeccable academic record taking in Harvard, Oxford and the Sorbonne. He is also in demand as a public speaker and expert commentator with CNN, CNBC and BBC. He has 25 years' experience in strategic consulting.

The author looks at all the previous major contributions in this area including Porter's 'The Five Forces', McKinsey's 7S's model and Shintaro Hori's 9S's model....

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