Over the years I have collected thousands of business cards, many of them from accountants around the UK. Most of them are almost indistinguishable from each other.
I suspect that some accountants underestimate the value of an effective business card. And a fair number have business cards that look much the same as they did 10 or 20 years ago.
As ever I would be the first to say that if your current business card works for you, then stick with it. Mind you I doubt that there are many accountants who get an enquiry or a referral every time they give out their business card. It’s unrealistic to expect this of course.
Before sharing my 10 tips let me just pose a key question.
What do you want people to do when you give them your business card?
The ten tips of things to think about:
- The thickness of the card and how it looks and feels
- Plan the key elements of your card
- Which are the most important contact details?
- Distinguish the personal contact details from the main business details.
- The font type and size
- A professional head shot
- Your card should reflect your image
- Does it help you stand out?
- Is it useful?
Mark Lee is consultant practice editor of AccountingWEB.co.uk and chairman of the Tax Advice Network. Visit his personal website and blog.