Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.
The last time the pair spoke about accountants, Cauchi debunked the common perception that it’s all about the money.
He explained that this belief encourages accountants to behave as if they are providers of a commodity. By projecting this belief clients pick up on it and react accordingly.
ML: I know you have some other distinct views that should be of interest to accountants. Where shall we start?
MC: Accountants seem to believe that they can't put up their fees without upsetting clients so they soldier on at the same rate for years, even when they've allowed the client work to creep and grow.
ML: I get the impression that some accountants...