In 2014 the UK's biggest research study into how UK accounting firms price and how much they price revealed that over 85% of the profession do not really know how to price. And this is crippling firm profitability.
This fast-paced webinar, presented by best-selling author Mark Wickersham FCA, will show you tried, tested and proven systems for pricing more effectively so you can tap into the full power of value pricing - and win more clients and more work.
Points covered in this webinar will include:
- Why the old model is not just commercially naive, it's downright unethical
- Why fixed pricing is not value pricing - and why this holds most accountants back
- The commodity trap... the big pitfall you must avoid
- How even the smallest UK accounting firms are increasing their average fees by over 19%
- The cowardly option to pricing... and how to make sure you avoid it
- The 7-step value pricing formula which will guarantee better prices
Please click here to read more
Prices for a group license webinar or DVD are £49.50+VAT with an MBL SmartPlan, £99+VAT with an MBL Season Ticket, or £198+VAT for non members. To book your place please contact [email protected] quoting reference AWEB15 and the course title
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