PracticeWEB releases landmark report into online engagement in the accountancy industry
PracticeWEB, who have been creating websites for accountancy firms for more than a decade, have released their much anticipated 2013 Accountancy Profession Online Engagement Benchmarking Report, which details the way the profession is using websites and digital services and engaging with the online world.
The report, to which 268 accountancy firms across the UK have contributed, was conceived with a view to understand how accountancy firms use and measure the digital landscape and to collate best practice from across the industry.
PracticeWEB Managing Director Richard Sergeant thinks the result will be of significant interest to anyone who works for or with accountancy firms.
“There’s a general feeling that accountancy firms and their clients have improved their use of online services over the last few years, but we wanted to get the facts. The report is our chance to look deeply at the approach firms are taking to the many challenges and opportunities of the internet. Of course, all this also gives accountancy firms the opportunity to benchmark their own online activities… and spending!”
The report was a team effort, with Head of Client Services James Scanlan and Senior Client Adviser Chris Arnold crunching the numbers and providing the analysis. Further insight is provided by industry expert Mark Lee, chairman of the Tax Advice Network who had a free rein to add his own thoughts and opinions to key sections of the report.
In his forward to the report, Mark Lee comments: “The results reflect a wide range of activity and of views as to the value of each form of online engagement.”
The 268 firms were a split of PracticeWEB clients and non clients (53%:48) and were spread all over the UK, the majority were based in the south. Respondents were asked questions on website activity and ROI, Social Media engagement, Search Engine Marketing, Content marketing, online accounting and back up in addition to several questions around the use of cloud computing.
The 72 page report will be available to buy from Monday 11 February for £499. You can register your interest here