Sage Accountants’ Division launches new website
It gives me great pleasure to announce the launch of our new website, sage-exchange.com
“It’s the accountancy industry at your fingertips”, we declare in our marketing communications! And we like to think that this vision, which we’ve had for many months now, is starting to become a reality.
It all started mid-2011, having held numerous focus groups with customers and listened to anecdotal feedback at events and roadshows. A common theme was that accountants seemed to want a one-stop shop for all their news, views, top tips and titbits. And that they wanted it online.
Of course we’ve always had our flagship ‘exchange’ magazine, but it’s quarterly and it sits on bookshelves (well, we hope!). I guess it’s more of a news round-up – a look at what’s been happening and a nod to future developments. Feedback for it has always been generally positive, but nowadays we all want information quicker, we want it on the move, and we want more of it!
So we thought we’d build our Accountants’ Club members and Practice Suite customers their own website. One you can customise, one you can bookmark and call your own, one that delivers everything our magazine does, but also a lot more. One you can view anytime, anywhere - whether viewing it on a PC, laptop, tablet or smartphone. One where you can link up with other accountants, and post questions to experts bodies such as HMRC and ICAEW.
One that we hope will become that one-stop shop we’ve dreamed about for so long.
Only just the beginning…
But the launch is the only the start of it all really. We now want the site to start growing exponentially... to become an organic hub of information for accountants and the accountancy industry.
We'll keep adding to it on a continual basis; we hope you'll add it too. Plus expect to see lots more expert opinion and guest writers on here – and more and more information to help your practice flourish. Events, training information and the latest product offers, for example…
Plus if you’re not a Sage customer, you’re more than welcome to take a look round the site still. It might be that you just find a couple of sections you can’t access (call us on 0845 111 1111 if you’d like to become an Accountants’ Club member and get full access).
We'll always be open to suggestions for any articles or ideas you may want to see on the site (just drop us an email at firstname.lastname@example.org); and don’t be shy if you fancy writing an article for us yourself.
We hope we heard you right when you said wanted this website. And we really hope to hear from you again to let us know whether we’re going in the right direction.
We’re fingertips away!