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Strawberry Pensions launched as auto-enrolment solution for SMEs

7th May 2015
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Strawberry, the direct-to-consumer investment platform, today announces the launch of its Strawberry Pensions auto-enrolment offering for the SME market, www.strawberrypensions.org.uk.

This proposition will  further Strawberry’s stated intention of simplifying savings, and will sit alongside its ‘Make It Easy’ service, which feeds into its SIPP,  general investment account and ISA propositions.

Strawberry Pensions, provided in association with TRUST│Pensions, is a guaranteed acceptance Mastertrust and is administered by professional trustee company Bridge Trustees Limited to provide a hassle-free answer for businesses who need to auto-enrol their staff.

The Mastertrust has been developed specifically to make auto-enrolment as low cost and straightforward as possible for SME companies approaching their staging dates, as well as employers reviewing their initial arrangements. The default investment option is the dynamically-managed BirthStar® Target Date Funds, which are also used in Strawberry’s ‘Make It Easy’ investment service. 

Employers will not be charged to join the pension scheme, but can select additional options to tailor the setup process. There is an optional Assisted Set-Up service, as well as optional  Assessment & Communications middleware.

For those employers who are keen on signing up more quickly and can manage the process themselves there is an express route which uses standardised terms.

James Priday, founder and managing director of Strawberry Invest, explained: “The Strawberry Pensions solution introduces a simple and efficient way for small to medium business employers to meet their auto-enrolment requirements, and given that 1.4 million SMEs will have to do so in the coming few years, we anticipate this additional capacity is definitely required.”

For further information please contact Redleaf PR:

Jonathan Atkins                    [email protected]                  020 7382 4752

Karl Wiseman                        [email protected]                                020 7382 4753

Notes to Editors

Strawberry is a direct-to-consumer investment platform, launched in January 2014 that allows individuals to open an online investment account, deposit money, and start investing immediately. There are three account options, the general investment account (“GIA”), individual savings account (“ISA”), and self-invested personal pension (“SIPP”), which provide the basic wrappers to allow investors to manage their savings and investments. Strawberry’s ‘Make It Easy’ target date fund planner, introduced in February 2015, allows investors to create a savings plan based around the what they are investing for and how long they need to invest for to achieve their investment goal. The planner then suggests a single appropriate fund, labelled by a target date for when the saver wants to reach their chosen goal.

Strawberry makes investing and saving as simple as possible for everyone to pick their own investments through a low cost and transparent platform.

Strawberry and Strawberry Invest are trading names of Strawberry Invest Limited, an appointed representative of Prydis Wealth Limited who are authorised and regulated by the Financial Conduct Authority under firm reference number 432014. This information can be verified on the Financial Services Register. Strawberry Invest Limited is registered in England Company Number 08860958 and group VAT number 974841283. Registered office, Southgate House, 59 Magdalen Street, Exeter, Devon EX2, 4HY.

www.strawberryinvest.com & www.strawberrypension.org.uk        

About TRUST|Pensions

TRUST|Pensions is a defined contribution only multi-employer occupational pension scheme (‘master trust’) brings together established providers to create a new scheme purpose built for automatic enrolment.  The scheme is run by an independent professional trustee company, Bridge Trustees Limited. Investments are held through the AXA Wealth Corporate Trustee Investment Plan, with different investment managers providing investment options. The Trust has been designed from the outset to achieve the highest standards of governance and independence, as informed by The Pensions Regulator’s guidance.

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