We like to keep our ear to the ground in the marketing world and, this month, one story in particular jumped out at us.
According to research from one content marketing company, more than two-thirds of consumers are willing to buy goods and services from businesses and brands that offer interesting content and social media experiences. But that's not all. They're willing to pay more for these goods and services too – often up to ten per cent more than for competitor brands that don't publish any content at all.
This echoes what we said in the PracticeWEB 2012 Benchmarking Report - clients want to hear from you. According to this new research, the majority of consumers (68 per cent) want brands to publish content, with more than half even willing to swap their contact details for premium content such as white papers. Uploading your Budget Report or monthly newsletters onto your website in exchange for contact details could be a very good tactic for creating warm leads.
The research also confirmed what we and many others already knew; that nearly two-thirds of respondents don't have the time and resources to undertake an effective content marketing strategy. But the results are clear: it's important to find and make time or you risk falling behind your competitors.
Email us at [email protected] to find out how we can help with your firm's digital marketing.
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