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Given that HMRC have just sent out another "nowty" generic email about our CIS return when they know it's their IT mistake I'll take any communication from HMRC with an exceptionally large pinch of salt....
Will Behavioural Misfits design a text for me please to warn HMRC that my letters are 1 month , 2 months , 3 months overdue please.
Why does the article mention that Behavioural Insights Limited is 30% owned by the Government but doesn't mention who owns the other 70%? Why does the article not mention that it is part owned by an EBT!!
This company, Behavioural Insights Ltd, managed £4.8 million Turnover in it's first year of trading and £1.8 million profits. Not bad for a start-up. Who were it's customers, me and you in the guise of government departments and quangos including HMRC. Who benefits from the £1.8 million in profits (from it's first year of trading)? What does it do? It helps you and I to make better decisions for ourselves because apparently we are not very good at that, so we need 'choice architects' to 'nudge' us in the direction that they (the government) want us to think and act. Big Brother has arrived. I think I will change my moniker to Winston Smith.
This is all about the money. The Government is desperate and bankrupt. Do you think it is any coincidence that HMRC recently changed it's stated objectives from collecting the right amount of tax, to "maximising revenues" https://www.gov.uk/government/organisations/hm-revenue-customs/about#pri...
If you and I set our objectives as maximising revenues, how would that have a bearing on our behaviour?
If HMRC has objectives to maximise revenues, how then can they be trusted to be fair and reasonable with taxpayers (whom they call customers)?
Are the Behavioural Insights team involved in 100% fines for tax advisers and sending threatening letters and texts to taxpayers (customers)? You bet they are. Accountants would only get in the road by standing up for their clients rights.
Time to go back and re-read 1984 to figure out what else they are up to.