marketing

If a company whether Ltd, Partnership or Sole Trader advertises on a race car and contributes towards the cost of running that team - how is the expenditure/benefit (from advertising)  accounted fo

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Mark Lee cuts through the hype and explains how start-up practices can get best value from LinkedIn.

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AccountingWEB’s contributing practice editor Mark Lee has taken soundings about the profession’s use of social media in recent months and still thinks too few accountants are getting the point.

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Twitter can either be a handy business and networking tool or a waste of professional productivity, depending on your standpoint. 

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There is a particular advert on at the moment that talks about affecting things "at the molecular level".

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Does anyone know whether this website is any good? Apparently it's the top lead generation provider for accountants in the UK.

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I was meeting with a potential accountancy client this week, and they asked me the question:

“so, how does a blog help us win more business?”

Mark Lee explores some less wellknown measures that accountants can use to determine the success of their practices

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