marketing | AccountingWEB


What would you consider an acceptable percentage cost of your first years fee for acquiring a new client?


Mark Lee suggests which of the main marketing options available to startup accountancy practices are worth your attention.


All commercial enterprises need to market their products and services and the insolvency practices are no different.


I see that provide some useful marketing data. Any others?

Help sheets
News wires


Marketing and PR are seen by some accountants as fluffier aspects of their work.


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Count the COST

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I was reading first tab's blog on the amount of 'commercial' bloggers coming onto AW in order to drop links. (which made me feel slightly guilty).

Credibility is often talked about as being critical to your marketing, but how many people take a few minutes to think about what it is and if they really are credible?

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