In a follow up to his last article on Self Assessment marketing opportunities, Mark Lee explores how accountants can target niche prospects.


Many marketers within the financial and accountancy markets realise the power that mobile marketing can bring, however a few simple searches reveal that few have taken steps to harness its pote


When the self assessment tax system was introduced, the SA abbreviation was intended to reflect simplified assessing, explains Mark Lee.


Many Entrepreneurs presenting in Dragons Den performed poorly due to a lack of understanding of finance.


I was passing and I noticed a nice shop front available to rent on the corner of Hamilton Road and Merton High Street. It seems ideal for an accountant.


AccountingWEB’s marketing discussion group has been exploring how to use their websites to generate


I beleive there is an opportunity for business (including accountants) to make use of videos in their marketing and service delivery. 


Not only does the internet give you a global platform, it offers an array of free tools to manage your brand image.


Accountants Bootcamp guru and “Wizard of WOW” Paul Dunn set a challenge for practitioners at the National Accountants Conference 2011 to try and make themselves more like Apple Computer.