Social media is like anything in life - you get out of it what you put into it. There are so many sites out there though, that it can be difficult for an accountant to know where to start.
But Exact marketing director Mark Appel explained in a talk at this year's Accountex what tips, tools and techniques practitioners can use to get them on the way to expanding their online connections and winning new business.
By now, most firms and sole practitioners may be on professional social sites such as LinkedIn and also more informal ones like Twitter, Facebook and Google+.
But to win business and connect with prospects, accountants need to both share knowledge and know where to look to interact with the right people.
Appel is a self-confessed...