There is widespread confusion on the subject of social media among employees at the top 100 accounting firms, according to new research by CaseWare.
Firms are failing to use social media effectively, with many employees reporting little knowledge of what their firm does in this space.
Around 17% of respondents did not know whether their firm actively used business networking site LinkedIn; however, just about all large and mid-sized firms do.
Despite a large number of firms having some form of Twitter feed, awareness of whether their firm was using Twitter was even lower. A quarter of accountants reported that they did not know whether their firm used it or not.
A similar amount also...