LinkedIn for start-ups: Part four - endorsements and recommendations

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In this fourth part of his Linkedin series for start-ups Mark Lee talks about endorsements and recommendations

A link to each of the previous parts of this series appears at the end of this article.

At the start of the series I noted that Linkedin is constantly evolving. Most recently, they removed the generic ‘questions’ and ‘answers’ facility at the end of January. 

This was no great loss from our perspective. It simply means one less ‘feature’ we can ignore as it wasn’t really useful to accountants in general practice.

The previous big change to Linkedin was the introduction of ‘endorsements’ in September 2012 – of which I'll write more about later.

Firstly, lets focus on the more important and long established recommendations feature.

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