The latest market research figures suggest that mobile’s much derided misfits are putting up a serious fight, says Gail Purvis.
Nokia and Windows, dubbed as technology has-beens when they first tied the knot, might still confound the doom-sayers. The latest research from Strategy Analytics shows the Windows-powered Nokia Lumia smartphone - reviewed by Henry Osadzinski in February - out-shipped both Apple’s iPhone and Samsung’s Android-based smartphones phones over the first three quarters after their respective commercial launches. This was achieved in the face of less promising economic conditions and was “encouraging for both Nokia and Microsoft”, the analysts noted.
Neil Shah from Strategy Analytics said Nokia’s Lumia line reached 6.9m in the nine months following its commercial launch. This compared with 3.7m units for the iPhone in its first three quarters during 2007, and 1.3m units for Samsung’s Android line of phones in its first three quarters during 2009.
Strategy Analytics executive director Neil Mawston added that compared to historical shipment benchmarks, Nokia’s Lumia portfolio was performing reasonably. “Some of the pessimism surrounding Nokia and Microsoft’s emerging partnership so far may be misplaced,” he said.
The caveat was that with the new Apple iPhone 5 expected and Samsung Galaxy S3 performing well, Nokia needs an impressive next-generation Windows Phone 8 launch later this year to sustain its tentative early momentum.