In a recent article on AccountingWEB, Mark Lee challenged accountants to stop thinking about social media strategy as a single concept and to develop a multi-platform approach to their online networking activity.
As an accompaniment to his advice, this article looks at some of the most popular social media sites and offers suggestions on how they can work for you. If you are interested in devoting more time to a specific site, consult the links in each section for more advice on the different social networking sites.
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LinkedIn -the most business-oriented of the leading social media communities and is the probably the most widely site frequented by finance professional professionals.
- LinkedIn for accountants
- LinkedIn: Six common misconceptions
- Any Answers threads, blogs and articles on LinkedIn
Twitter - the Marmite of social media websites, you either love it or you hate it. But whatever your perspective, accountants are finding new ways to use Twitter every day.
- The dos and don’ts of Twitter for accountants
- 5 ways your firm can tweet its way to referral success
- How not to tweet
- Any Answers threads, blogs and more articles on Twitter
Facebook - One of the biggest social networking sites in the world, the chances are your clients, potential clients, family, friends and colleagues already have a page.
- 7 Reasons Facebook is a must for accountancy firms
- How to use Facebook for work
- Facebook: Can it work for accountancy practices?
- Control what people see on Facebook
- Any Answers threads and more articles on Facebook
Google+ - a profile-based extension of your existing Gmail or Google Places account.
Feel free, as always, to add your own suggestions by commenting on this article.