Panalitix's Elevate powers up content marketing

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Panalitix hopes its new done-for-you content marketing tool Elevate will allow accountants to become savvy content marketers. AccountingWEB found out more at Xerocon 2016.

The Australian cloud forecasting and analysis company hopes Elevate will make it easier for accountants to professionally market their services. “Not all accountants are naturally inclined toward marketing,” said Dermot Hamblin, Panalitix’s UK country manager. “For those accountants we’ve introduced Elevate.”

Once subscribed to Elevate, the accountant receives a templated e-newsletter. The template is professionally designed and modular, allowing the practitioner to slot their branding into the newsletter.

The template looks professional, without necessarily being an inspired pie...

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