August has become a battleground for software market research, with Sage and Pegasus going head-to-head with major user surveys. John Stokdyk reports.
Sage has built its marketing strategy on copious user research and this year published the results of its second Pulse survey of accountants in practice. The study, condutced on Sage's behalf by Redshift Research among 263 practitioners, explored the respondents' attitudes to the e-filing regime championed by Lord Carter.
The finding highlights included:
- 94% have filed online in some form
- 37% believed they get more support from software vendors than from the government
- 28% said they rely more on HMRC for e-filing advice and support
- Speed (35%) and ease of use (15%) were cited by most accountants as the...