There were more sore heads than sore losers after Sift Medias Business Software Satisfaction Awards, held at The Brewery in London on October 9th.
Mirroring the current state of the industry, a series of categories pitted small, independent UK software houses against the multinational groups that now dominate the industry.
Comedy legend Barry Cryer began the evenings festivities with a specially written poem, Ode to the Awards. "Now I realise what Shakespeare meant when he wrote now is the printer of our disk content," he quipped. "I see before me chattering, nattering managers and also a smattering of accountants, and t'is a crying shame that 99% of them give the other 1% a bad name."
The event, over three times the size of last year's, warranted the use of one of London's p...