A business guide to practical performance analytics

Brian Hawkes reveals the rich business analytics derived from driver-based systems that support performance management, financial control and can stem business opportunity leakage and sales churn.

In today’s value-driven culture the CFO has become the front line profit manager and the person to whom investors look for real business insight. Conditional projections are not acceptable – senior management must have a firm control of value generation under the confident navigation of the CFO.

Financial control and performance management now extends to the control of business drivers and limiters. Core to this philosophy is the ROCE value chain, and in particular the sales value chain to which most business functions add value and which yields a rich vein of driver analytics.

Brian Hawkes is a freelance CFO, a member of 3i’s CFO panel and owner of Foresite SPA. Specialising in performance turnaround and rapid growth Brian has developed driver-based forecasting and performance analytics that provide evidence-based and provable business knowledge which brings confidence to the development of shareholder value.

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