The business of social networking
Social networking sites like Facebook and Twitter were originally designed for people seeking a bit of fun online, but with such massive user figures (it’s estimated that more than 120 million log onto Facebook each day, and Twitter is believed to attract some 6 million unique monthly visitors), business owners now see them as valuable resources to boost sales.
Most people don't respond well to in-your-face selling and that's particularly true on social networks. Firms that overtly promote their products or services are not well received.
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6 million unique monthly visitors
Great article and good advice from @WilliamBuist as ever.
I note the ref in opening para that "Twitter is believed to attract some 6 million unique monthly visitors". This is likely to be a gross understatement of those who use twitter. Many (most?) of the regular users do not visit the twitter website itself - at least not very often. Instead we use one or more of the available third party applications that make it much easier to use and benefit from twitter. I explain more about this in part two of a short series on AccountingWeb: The Accountants' Guide to twitter