Client communications: Do the write thing
John Pattison explains how to make your written communications with clients more engaging.
It’s an uphill struggle getting people to think about how they write as well as what they write, but it can make a real difference to your business. Bananarama said: “It ain’t what you say, it’s the way that you say it (that’s what gets results)”. They were just repeating an old message, but they were clearly predicting the focus on ‘tone of voice’ that’s happened over the last few years in business branding.