Client engagement: The REAL technique
- REAL thought leaders know how to connect with their clients
- The key to retaining clients lies in the three Rs - recency, relevance and reference
- The goal of effective communication is intimacy - getting clients to trust you
- Clients want to feel they know you, so make sure you speak their language
The key to business success is achieving a more intimate relationship with your clients. Mindy Gibbins-Klein explains how to do this.
If you connect with your clients and become part of their daily rituals, you will have a bigger impact and more success. REAL thought leaders know how to do this.
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