Five lessons from sports psychology
With the London 2012 Olympics just over a year away and the recent scramble to get hold of tickets, Olympic hype is well and truly here.
Aside from the sales, advertising and sponsorship opportunities the event presents, what relevance do the games – and sport in general - hold for business?
Originally appearing in our sister title TrainingZone.co.uk, Harriet Beveridge and Ben Hunt-Davis take a look at how sport psychologies translate into the commercial arena.
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