How to become a better marketer
In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.
The fundamental requirement for a successful business is to understand the potential customer’s problem. Customer’s have problems which they seek to resolve to make their lives easier. The job of the marketer is to identify existing and possible problems of potential customers, anticipate the resolutions that potential customers seek and by providing product and services which resolve their problems and fulfils their needs, produce income.
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Value
Sorry to hear you didn't get much value from this article. I'll put my hands up and say that we have republished this from one of our sister sites because I thought that although it's not specific to accountants, it had some good general observations about marketing. We do have more targeted marketing articles aimed specifically at accountants on the site as well. Check out the marketing tag page, where you'll find all the stuff we've got on the topic in one location.
What a rubbish and pointless article
I don't see what the point of this article is, other than to promote the author's new book? I didn't get any value from it at all!
Not very good marketing really I think, I doubt I would buy the book if it's content is a poor as this article.