How to become a better marketer
In order to market effectively, businesses have to first understand the potential customer's problem, explains Nicholas Watkis.
The fundamental requirement for a successful business is to understand the potential customer’s problem. Customer’s have problems which they seek to resolve to make their lives easier. The job of the marketer is to identify existing and possible problems of potential customers, anticipate the resolutions that potential customers seek and by providing product and services which resolve their problems and fulfils their needs, produce income.