How to Improve Brainstorming Sessions
Brian Campbell looks at how to make brainstorming more effective.
It is always easy to improve something as long as we ignore the unwanted side effects. I can improve staff morale but it will cost money. I can improve the quality of my reports but it will take more time. The list of examples is endless and the concept is taken as a fact of life. 'There are no free lunches' is a phrase that springs to mind.
However the most successful people have found ways around contradictions to make the improvements they want without the unwanted side effects.