Net Promoter: can a magic number really guide your business? By Neil Davey

Neil Davey of MyCustomer.com investigates the concept of Net Promoter scores - seen by some as the holy grail of corporate performance measurements.

magic numbersIt is a quest akin to the search for the holy grail - the hunt for a magic number in business that is inextricably linked to financial results and actions.

Yet unlike the quest for the grail (and I'm discounting the fictional successes o

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