Net Promoter: can a magic number really guide your business? By Neil Davey
Neil Davey of MyCustomer.com investigates the concept of Net Promoter scores - seen by some as the holy grail of corporate performance measurements.
It is a quest akin to the search for the holy grail - the hunt for a magic number in business that is inextricably linked to financial results and actions.
Yet unlike the quest for the grail (and I'm discounting the fictional successes o