Net Promoter: can a magic number really guide your business? By Neil Davey

Neil Davey of investigates the concept of Net Promoter scores - seen by some as the holy grail of corporate performance measurements.

magic numbersIt is a quest akin to the search for the holy grail - the hunt for a magic number in business that is inextricably linked to financial results and actions.

Yet unlike the quest for the grail (and I'm discounting the fictional successes o


» Register now

The full article is available to registered AccountingWEB members only. To read the rest of this article you’ll need to login or register.

Registration is FREE and allows you to view all content, ask questions, comment and much more.