Retaining the start-up spirit - Dynshaw Italia at Cobra Beer
Despite being almost 20 years old, Cobra Beer still very much retains an entrepreneurial attitude. Dynshaw Italia, for instance, is not only the firm's finance director but also heads up its HR and IT departments. Italia speaks to Matt Henkes about how Cobra has kept hold of the start-up spirit.
The word that seems to pervade every bit of the ethos of Cobra Beer is 'innovation'.