Sales and marketing - The engine for growth. By Robin Tidd
Robin Tidd explains why the entire senior management team needs to keep track of the sales and marketing process.
In small and new SMEs, growth is vital in order to establish the business. But markets and the ways that one can employ to reach that market have changed so radically in the last 15 years that everybody needs to keep sales and marketing under review.
This article explains how to review all parts of the process. In this article I will describe the typical sales and marketing process and its various stages.