Social media marketing: What not to do
Many businesses get it wrong when using the likes of Twitter and Facebook to promote themselves. Chris Barling offers a guide to the most common mistakes.
With a marketing hat on I look at the latest social networking usage figures and find it hard not to salivate. Facebook has more than 400m active users, and more than 500bn minutes per month are spent by users online. Reinforcing the impression, Twitter has over 100m users, growing by 300,000 per day. On average there are 55m tweets per day. YouTube is the same, both growing and retaining users at an impressive rate. The figures are truly extraordinary.