The truth about PR
Businesses have a lot of misconceptions when it comes to the effect of PR. PR agency director Jenna Gould dispels some of the common myths and explains the realities of running a successful campaign.
I have lost count of the amount of times I've had clients come to me and say things like, ‘I want to try PR for a month and gauge the results to see if I'm getting the right ROI on it’, or ‘I've not got the budget but the money I'll get from speaker gigs generated by the PR you do for me will more than cover the costs of the publicity’. But when it happens that their return on investment figures don't stack up after just four weeks or they haven't bagged a £3,000 speaking gig in the first three months, is it really because the PR isn't working or the supplier isn't up to scratch?