YO! Sushi: A modern day rescue story
YO! Sushi in Paddington Station is a model of efficiency. As you sit at the bar, endless dishes of raw fish, noodles and other delicacies pass before your eyes. All you do is pick a dish, eat and pay. Simple. What customers do not see is the financial mountain the company has had to climb to keep food on the table.
YO! Sushi was formed by entrepreneur Simon Woodroffe in 1997 and was an instant hit. But although the first four restaurants were phenomenally successful, there was little financial rigour.