Your seven business goals for 2011

Posted by Jon Baker PM | on Sat, 01/01/2011 - 08:00 2629

The business community is buzzing with concerns of how firms will perform next year after many experts have forecast a second financial dip. Jon Baker applies 25 years of training, coaching and observing behaviours to respond to the cloud of doubt.

Everybody has a choice. They can minimise risk and take a leaf out of the book of successful entrepreneurs or worry themselves back into start-up mode. It’s a bit like circumnavigating the globe, you can decide to sail the seven Cs: cash, concentration, control, cooperation, collaboration, culture and coaching, or give up, miss a few out and never accomplish your aspirations.

Cash

Cash is all about risk and the value or cost of potential outcomes. Successful entrepreneurs know they are never short of ideas, which exposes them to making 20 decisions in the hope one of them will yield a good result. This is not spreading risk. Lowering risk is about lowering the probability of something going wrong. You will notice that Lord Sugar for example, surrounds himself by conservative advisors, who appear to have an innate talent for 'grilling' ideas.

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