Using product information to inform business strategy. By Robin Tidd

Posted by AccountingWEB PM | on Sat, 24/06/2006 - 06:03 6104 1 comment

Robin Tidd examines how financial managers can analyse the market to make strategic decisions.

My last article covered the product/market matrix as used in historical reporting. However, to look forward we need to apply a different process.

Continued...

My goodness

dahowlett | Thu, 14/09/2006 - 01:30 | Permalink

No wonder there's a backlash against so-called experts and MBA types. Have you not heard? Markets are conversations. It's what's driving a heck of a lot of successful premium businesses.

You can save a tremendous amount of time by asking customers what they want, why they don't want your product or service, finding out how much they're willing to pay AND THEN doing the analysis.

Setting up consensus style internal brainstorming sessions are proven to be a waste of time.

The last people you shou'd be asking are the sales teams. They're trained to dish BS for goodness sake so you'll be very lucky to get a straight answer from them.