Why sales reports have to be produced by an accountant. By David Carter

For many companies, the key reports which management need to run the business are about sales and gross margins by product. As David Carter explains, these reports do not come from the financial part of an accounts package at all, but they still have to be produced by an accountant

In many companies the key reports that management need are those that analyse sales ' by customer, by product or by service Which customers are buying which product? And so on.

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