How to sell yourself effectively

In a tough financial climate where there's fierce competition for work, making yourself stand out from the crowd is essential to achieving commercial and career success, according to personal branding coach Lesley Everett.
It’s no longer good enough just to do a good job. To maximise your success and career progression today you need to pay attention to your personal brand, as well as your exposure and visibility within your chosen target market. Ask yourself:
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Going the extra mile
Isn't it interesting how expressions first used by Jesus and recorded in the Bible - such as "going the extra mile" are still as relevant and useful today as they ever were.
I doubt that most people even realise that this expression arose because Roman soldiers had the right to force civilians to carry their pack for them for one Roman mile. The idea of voluntarily carrying it for an extra mile was revolutionary!