An accountant's guide to digital marketing

Marketing and PR used to be low on the agenda for accountants, but increasing competition for work means practices are now looking for new and innovative ways to promote their services. Alex Hoye of Latitude explains the essentials of digital marketing and how accountants can use it to their competitive advantage.

One of the most persistent problems in advertising is that you just don’t know what you’re getting for your money, and many accountants are put off by the traditional ‘spray-and-pray’ approach.

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Comments

Clear & Concise.

nigel.legg | | Permalink

Good post - clear and concise. Tracking or monitoring, whether you use Radian6 or any other system, is an essential part of any social media activity, as without it you will not be able to make any measurements, and therefore will not be able to calculate the return on investment.

Thanks

davidalston | | Permalink

Great summary post Alex. Not only does your advice talk to the accounting field but others as well. And we appreciate the Radian6 shout out as well.

Cheers
David