Beat the recession masterclass, part two: The big opportunity


In part two of this multi-media series, leading strategist Steve Pipe FCA explains the opportunities that exist in a recession for accountants to position themselves as key advice givers.

Listen to Steve Pipe's audio message here:



In http://www.accountingweb.co.uk/cgi-bin/item.cgi?id=196005&d=1032&h=1022&..."

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stevepipehome's picture

Part 3 shows you how...

stevepipehome | | Permalink

Part 3 of the Beat the recession masterclass is now online at:

www.accountingweb.co.uk/cgi-bin/item.cgi?ap=1&id=197181&dateformat=%25o-...

It reveals the things practices like yours must actually do in order to respond to the implications of the facts, figures and research findings in Parts 1 and 2

At the time of writing it had also been given an average 5 star rating. So it is a very worthwhile read - in fact, I would describe it as "essential".

Steve Pipe FCA

steve@avn.co.uk

www.proactiveaccountant.co.uk

Outside business costs

AnonymousUser | | Permalink

Also keep in mind that partner’s houses have probably dropped 20%, pension funds and savings will have been hit. Add all this up and non-business costs could be another £100,000.

This is where our Credit Crunch Guide for Accountants starts. Work out the potenial exposure and assess if you need to do anything.

Be warned - it will cost money, time and energy to effectively respond. Firms will probably need to develop new pricing and packaging options, investing in training for staff and maybe themselves in soft skills like leadership and sales, not to mention building marketing infrastructure.

Is it worth it?

Find out in our report – for some the answer will be don’t bother, while younger firms with ambition will find networks like AVN and MORE are serious proven options.

Bob
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