'Burn your timesheets' says practice guru Baker
US practice development guru Ron Baker flew into the East Midlands last week to tell accountants to "burn their timesheets".
Baker is the champion of "value pricing" and came to the Hilton East Midlands to explain his philosophy to a Mercia Group conference.
The point of Baker's inflammatory time sheet command is that clients should be the judges of the value that professionals provide.
"Value pricing is the maximum amount a given customer is willing to pay for a particular service before the time of delivery.